The Brand Name: This is the name of the company that has produced the
wine. Most often this is the name of the winery or bottler if the
winery has several different brands.
Vintage: Most wines will carry the vintage somewhere on the bottle,
although this is not a mandatory requirement and will not be on all
bottles. A vintage is the year that the grapes used were harvested.
Most wine producing countries have laws that require at least 85
percent of the grapes used to be harvested in the specified year of
vintage although in the United States this figure can be as high as 95
percent.
Appellation of Origin: This is the geographical area where the grapes
were grown, for example "California" or more a more specific vineyard.
Most countries have strict laws regarding an appellation
classification, which is why like the vintage; at least 85 percent of
the grapes used must be from their specified region.
Wine Type: This specifies the grapes used to make the wine. Again this
can be as broad as "Red Table Wine" or as specific as Merlot or
Chardonnay. Most wine producing countries allow the use of some
non-varietal grapes in the blend. In Europe and Australia, at least 85
percent of the wine's content must be from the named varietals, while
in some parts of the United States this figure is much lower at about
75 percent.
Producer and Bottler: What this part of the bottle signifies varies
greatly depending on where the bottle of wine originates from. If
grapes are harvested and bottled at the winery it is considered to be
"estate bottled" and the label will state this using Mise en
bouteille(s) au Chateau (French), Gutsabfüllung/Erzeugerabfüllung
(German) or simply Estate Bottled.
According to Napa Valley Vintners online (napavintners.com) it is even
more specific for American bottled wines and the terminology even more
specifically determines how the wine was bottled: "'Produced and
bottled by' certifies that the bottler fermented 75% or more of the
wine. Used in combination with other information on the label, such as
a vineyard, this term provides the consumer with significant
information about the origin of the wine and who is responsible for its
production. 'Cellared and bottled by' indicates that the bottler has
aged the wine or subjected it to cellar treatment before bottling.
'Made and bottled by' indicates that the bottler fermented at least 75%
of the wine (10% before July 28, 1994). 'Bottled by' indicates that the
winery bottled the wine, which may have been grown, crushed, fermented,
finished, and aged by someone else."
Other Required Information: This depends on what country the wine is
from. For example, wines sold in the United States are required to have
(at least on the back label) alcohol content, contents size, and
consumer warnings from the Surgeon General as well as a sulphite
warning while in Germany wine are required to have an Amptliche
Prüfungs Nummer which is a number received while in testing. The famous
wine regions of Bordeaux, Burgundy and Alsace in France will carry the
term Cru somewhere on the label to indicate that the wine is from a
town or producer of high quality.
While this still might be very overwhelming, when looked at from a
point of view of the winemaker, a wine label really is there to help
you as the consumer, not hinder your decision making. Everything on a
wine label is there to inform you of where the wine came from and how
it was produced, and while it might take you a lifetime to be able to
completely understand every single term that is put on a wine bottle,
being able to understand the basics will be advantageous. It is
important to remember that rules will vary from country to country as
to what is required to be on a wine bottle or specific terms used. What
might be required in France might not be required in Chile.
Ken Finnigan is the CEO of
Finest Wine Racks a website specializing in quality decorative wine racks and durable wine storage systems. Also vist the
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