Surfurs come from all over the World to the Central Chile coast of Pichilemu to ride waves as part of the traditional international tour of famious surf spots. In South America, it is one of the most famious and has atracted international surfing competions in recent years and some of the more famious surfurs in the World.

Pichilemu is very much a general tourist town also, with plenty of restaurants, hotels, cabins, and the standard fair you find around Chile. Your average tourist tends to migrate towards Pichilemu from the Santa Cruze Colchagua Wine valley about 40 mins by bus away.

Pichilemu is starting to move beyond its reputation as only a summer vacation spot for Chileans, and an international beach bum hangout. Progresivly it is starting to atract a year around expat and international foreign retiry community that calls Pichilemu coast home.

Accordingly land prices have started to climb, but not absurdly considering we are talking about beaches that rival Malibue, Calififornia less the crowds. Pichilemu is still a relatively small town with a population of no more than 5,000 including the surrounding area.